On Tuesday, 3rd June, we had the privilege of attending the Tobacco Control Summit for the Cambridgeshire and Peterborough area, held at the prestigious Møller Institute in Cambridge. The event brought together national, regional, and local experts to address the ongoing challenges in reducing smoking rates and promoting better health outcomes.

We were honoured to be invited as guest speakers, presenting our targeted work supporting homeless and migrant communities in tackling tobacco dependency. Our approach, designed to meet the complex needs of these often-overlooked groups, was warmly received and generated considerable interest.

The summit featured a series of insightful presentations, including:

• Theresia Mikolasch, who spoke about the profound impact of smoking on individual and public health.
• Professor Peter Hajek, who explored the limitations of mainstream treatment models, particularly for individuals with mental health challenges.
• Trading Standards, offering a detailed look into their referral processes and enforcement activities.
• Dr Jessica Randall-Carrick, who highlighted the role of prevention in primary care settings.
• Dr Sharon Cox, who provided a balanced perspective on the ongoing debate around tobacco use and vaping.
• KC Cade from The SUN Network, who shared valuable insights into co-production and involving people with lived experience in service design.

The summit proved to be more than just an information-sharing session—it was a vibrant networking opportunity where professionals with shared goals connected, exchanged ideas, and sparked new collaborations.

Following our presentation, we received an overwhelming amount of positive feedback. Numerous organisations have since reached out, seeking advice and support to replicate the approach pioneered by Sian, our Smoking Cessation Lead, in their own communities.

This event reaffirmed the power of collaboration and innovation in public health and highlighted the importance of inclusive, person-centred approaches to tobacco control.